193 Front St. 917.577.2494

Defend Brooklyn

Be Brooklyn, and Defend it.

In 1996 the world changed forever. Defend Brooklyn was started. Since then every city from Hicksville Long Island to Paris France has tried to make shirts and brands defending their city.

What the others didn’t understand is that Defend Brooklyn is about a mentality, not a place. Being Brooklyn symbolizes style, authenticity and success without a compromise in integrity.

Jay-Z didn’t forget Marcy Projects, Barbara Streisand not getting a nose job, Biggie Smalls didn’t lose weight to become a pop star and Seinfeld made a show about nothing.

The most important message in that is that all of these people loved themselves. They never abandoned their lives, or their past to become successful. That is definitively New York City, and distinctively Brooklyn. So understand what it really is.

Be Brooklyn, and Defend it.

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